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The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
Mark Ritson: Binet and Field aren't perfect but it doesn't make them wrong
The Greatest Hits of Binet and Field – Tom Roach
The long and the short of it | Thinkbox
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
Advertising Effectiveness: the long and short of it | Campaign US
Les Binet urges marketers to measure Google searches to predict brand health | Campaign US
Getting your hands dirty; mediating the messy reality of combining the long and the short of marketing approaches | MEDIATION
Outdoor Advertising Effectiveness in Long & Short Term Strategies | JCDecaux
The Greatest Hits of Binet and Field – Tom Roach
The Long and the Short of it — and the implications for Content and Storytelling
Effectiveness in the digital age: Insights from Les Binet | WARC
The Long and Short of It: Measuring campaign effectiveness over time | WARC
Rational Versus Emotional Creative: Short-Term And Long-Term Impact / Westwood One
CMFG - The Long and short of it - which is most effective?
The wrong and the real of marketing effectiveness
Brand Building & Sales Activation - [RE]noun Creative
The long and the short of it | Thinkbox
The long and the short of it | Thinkbox
The Long and the Short of it — and the implications for Content and Storytelling
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
Are you playing the long or the short content game?
Don't Short-change Your Brand: The Case For a Return to Brand-building | Association of Canadian Advertisers
The two most important charts in marketing - and why they matter now more than ever — Thinking Unstuck
The hidden human: Evolving marketing to drive better outcomes - Archetype
Binet & Field's "The Long and the Short of It": lessons for SMEs - YouTube
The Greatest Hits of Binet and Field – Tom Roach
The great balancing act: The long and short of B2B marketing
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